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The Patient and Rare Disease Marketing

May 1,2020

A well-executed marketing program goes outside of the patients themselves in a rare disease marketing campaign.

Laura Wilson, patient strategy, Cedar Knolls, and Jonathan Romeo, brand strategy, Saratoga Springs, co-authored an article for Pharmaceutical Executive in which they explore the specialized world of rare disease marketing. They delve into what makes rare disease products so specialized and what the future of rare disease marketing looks like.

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