Fingerpaint Extends Philanthropic Campaign Benefiting Boys & Girls Clubs Amid COVID-19

It allows additional support to clubs in some areas most impacted by the pandemic.

SARATOGA SPRINGS, N.Y. – Fingerpaint, a full-service health and wellness agency with five offices across the country, is extending its annual Philanthropy Day program, “Color Their World,” to benefit Boys & Girls Clubs after seeing firsthand how they are in need of additional resources as COVID-19 continues to impact families.

“Many of our Club partners have had to ramp up their efforts to meet the increasing need for additional resources and services in some of the communities hardest hit by COVID-19, both at the start of the pandemic and now,” said Bo Goliber, head of philanthropy. “Our annual Philanthropy Day looked a little different this year, but it also allowed us to see how much the Clubs need our support.”

Typically, the fundraising portion of the campaign concludes on Philanthropy Day, which is usually an in-person event. This year, the agency hosted a virtual art lesson in early July that was led by Fingerpaint kids for Club partners and Fingerpaint families. It featured putting a creative spin on typical household items, transforming them into original childhood crafts.

The “Color Their World” campaign, launched in April, was designed to help the Boys & Girls Club continue its mission in providing children continued access to caring mentors in a safe environment that includes meals and snacks, academic support, fun activities, lasting friendships, and vibrant memories. This has become even more critical during the COVID-19 pandemic, which is why the agency is continuing to encourage donations.

“We serve over 16,000 kids and teens in the entire Phoenix Metro and East Valley area, and the majority of our families face socioeconomic challenges,” said Jill Johnson of the Boys & Girls Clubs of the Valley in Phoenix. “Our Clubs are essential—we never closed during COVID because many of our kids have parents who are frontline workers. These kids are eating multiple meals with us, and they need a place to go. Now, not knowing what’s going to happen with school, we’re in a position where we’re probably going to be needed even more, which means we’ll need additional help and support.”

The Clubs benefiting from the campaign include: Boys & Girls Clubs of the Valley (Phoenix, Ariz.); Boys & Girls Clubs of Northwest New Jersey (Wayne, N.J.); Boys & Girls Clubs of the Capital Area (Troy, N.Y.); Boys and Girls Clubs of Greater San Diego (Escondido, Calif.); and Boys & Girls Clubs of Philadelphia (Philadelphia, Pa.).

“Color Their World” is the fifth company-wide Philanthropy Day effort by Fingerpaint. Last year, the company raised more than $25,000 and made 80,000 meals for food pantries and families in need through “Operation Lunch Lady,” an effort to curb summer hunger.

To help support “Color Their World,” visit the website at

About Fingerpaint

Reset your expectations of a health and wellness agency. Independent by design, with integrated talent across five offices in New York, Pennsylvania, Arizona, New Jersey, and California, Fingerpaint, built on a foundation of empathy, at its core is committed to creating and executing meaningful brand experiences that are never paint by number for healthcare providers, care partners, and patients.

In 2020, Fingerpaint acquired 1798, a market access and commercialization firm located in La Jolla, Calif., adding to its portfolio of services in support of biopharma customers. The agency also launched Photo 51, a gene therapy consultancy. Fingerpaint was named 2019 Agency of the Year by Med Ad News, and in 2018, it won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Additionally, it has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past seven years. Visit us at and follow us on Facebook, Twitter, LinkedIn, and Instagram.