News & Insights
Fingerpaint Group Announces Historic Leadership Promotions, Elevating Homegrown Talent to Lead the Company’s Next Chapter
Fingerpaint Group Redefines Medical Communications Standard With Strategic Leadership Expansion
Fingerpaint Group Boosts Medical Communications Capabilities With Acquisition of L&M Healthcare Communications
Branding Briefs: The PharmD's View - How Guidance Impacts Creativity
The Drug Name Game: What's Behind the Multiple Brand Names for the Same Medicine?
Branding Briefs: The 5 W's of Branding
Branding Briefs: Building Consensus and Making Data-Driven Decisions in Drug Naming
From Lab to Medicine Cabinet: Understanding the FDA's Drug Review Process
The Power of the Blank Slate: How Arbitrary Names Forge Iconic Brands
Branding Briefs: Is Your "Safe" Brand Name Actually Holding You Back? The Critical Art of Strategic Naming