News & Insights
Branding Briefs: The 5 W's of Branding
Branding Briefs: Building Consensus and Making Data-Driven Decisions in Drug Naming
From Lab to Medicine Cabinet: Understanding the FDA's Drug Review Process
The Power of the Blank Slate: How Arbitrary Names Forge Iconic Brands
Branding Briefs: Is Your "Safe" Brand Name Actually Holding You Back? The Critical Art of Strategic Naming
Fingerpaint Medical Names Brian Falcone as Managing Director of Medical Affairs
Where Breakthroughs Begin: Positioning - the Catalyst for Success
Where Creativity Meets Computation: Exploring the Human-AI Partnership in Branding
Fingerpaint Group’s Jennifer Harmon Receives Healthcare Businesswomen’s Association’s Luminary Award
Fingerpaint Group’s Bill McEllen to Receive Prestigious Industry Person of the Year Award