Fingerpaint Group's Nick Bartolomeo, VP, Omnichannel will be speaking at Digital Pharma East, Fierce Pharma’s innovative 3-day digital marketing event, this October 18 to 20 in Philadelphia. This year, the theme is “Reuniting the Global Pharma Marketing Community” with a focus on leveraging digital channels and technology.
He will be speaking on a panel titled, “Integrate Data Systems Across Platforms to Support and Execute a True Omnichannel Strategy” on Wednesday, October 19, from 11:30 am to 12:15 pm along with:
-Steven Xie, Director, Omni Channel Marketing, Biohaven Pharmaceuticals
-Michael Kirzhner, Associate Director, Brand Technology - Immunology, Abbvie
-Matthew Walsh, Senior Director, Solutions Engineering, Crossix Analytics, Veeva
During the panel, Nick, who has more than 20 years of digital and media experience, will dive into how data systems across platforms can positively influence omnichannel engagement as well as:
-How to identify what is the “right” data to coordinate channel activity more effectively and efficiently
-How to deploy a more personalized digital customer experience across all channels to improve overall ROI
-How to analyze data metrics to measure omnichannel success