News & Insights
Branding Briefs: The PharmD's View - How Guidance Impacts Creativity
The Drug Name Game: What's Behind the Multiple Brand Names for the Same Medicine?
Branding Briefs: The 5 W's of Branding
Branding Briefs: Building Consensus and Making Data-Driven Decisions in Drug Naming
From Lab to Medicine Cabinet: Understanding the FDA's Drug Review Process
The Power of the Blank Slate: How Arbitrary Names Forge Iconic Brands
Branding Briefs: Is Your "Safe" Brand Name Actually Holding You Back? The Critical Art of Strategic Naming
Fingerpaint Medical Names Brian Falcone as Managing Director of Medical Affairs
Where Breakthroughs Begin: Positioning - the Catalyst for Success
Where Creativity Meets Computation: Exploring the Human-AI Partnership in Branding