Omnichannel strategy is reshaping the way we connect online─from the way we build content to how we measure its impact. In this MM+M Ebook, three experts from the Fingerpaint companies discuss the value of embracing omnichannel outreach.
Michelle Petroff of FingerPaint relishes the challenge of crafting individualized messages that are tailored for each channel.
Sheyda Karvar, Fingerpaint’s Head of Media, shares three key components for an impactful omnichannel campaign.
Rommel Fernandez, Fingerpaint’s Chief Analytics Officer, values the importance of a person-centric approach.