Naming and Branding Pharmaceutical Products

Pharmaceutical branding and naming are critical pieces of the biopharma commercialization process. Brannon Cashion, Managing Partner of Leaderboard Branding, a Fingerpaint company, sits down with PharmaVOICE for a discussion on naming best practices including the importance of an early start, identifying the commercial story, creating a distinct name, and intuitive pronunciation.

Watch the video here or connect with Cashion on LinkedIn.