Branding Takes on a New Look

Pharma branding is evolving beyond product promotion with a larger focus on company recognition.

Beth Beck, Head of Fingerpaint’s Saratoga Springs Office, shares insights on the evolution of pharma corporate branding and how broader recognition fosters growth opportunities.

“When it comes to branding in general, in the past, a classic brand manager dealt with simpler branding structures. Now, many companies have not only multiple products but also several therapeutic areas/divisions. If you also layer on the complexity of a fragmented and complex healthcare market, there is a greater need to consider overarching brand architecture.”

View the full article on Pharm Exec and connect with Beck on LinkedIn.