Rare Disease Branding: 3 Ways to Stand Out
Brannon Cashion and Vince Budd, both managing partners of Leaderboard Branding, a Fingerpaint company, share their insights on 3 ways to stand out in rare disease branding with Pharmaceutical Executive magazine.
In their article, they outline the steps a manufacturer must take to stand out from the competition and to deliver their life-altering treatment to the patients who need them the most.
“Don’t just be an expert in the field—be the number one expert in the field,” they wrote. “Be the leader of the therapeutic category, and don’t budge from that position. Every aspect of the brand, from its name to the way it is presented to healthcare practitioners, should reflect that boldness.”