Fingerpaint Answers Questions About HCPs

Bill McEllen, partner at Fingerpaint, was featured in the PM360 article, “Two Key Questions About HCP Engagement and Education in 2020,” where he shared his expertise on channels best used for engagement with healthcare professionals.

“Medical Affairs teams must leverage data to make the most of this relationship and ensure that they are delivering timely, authentic, and personalized information that is relevant, to-the-point, and actionable,” McEllen shared.

Identifying the exact needs of an HCP comes first, so that Medical Affairs teams can then leverage data to offer and identify possible solutions.