Reflecting on a Year of Growth, Gratitude, and Giving

As we embark on a new year, I’ve been able to reflect on all that Fingerpaint has accomplished over the past 12 months. Each year at Fingerpaint feels like a banner year as the agency continues to grow and mature, and 2019 was no different. I couldn’t be more excited to dig into 2020 and look forward to building on the successes we’ve had this past year.

Fingerpaint has always had a presence at the industry’s biggest award shows, but 2019 holds an extra special space in our hearts. Not only did we win Agency of the Year at Med Ad News’ Manny Awards, but we also earned over 50 combined accolades across all four of our offices — the most in agency history.

An agency is only as good as its people, and 2019 proved to be a year that truly focused on our Fingerpainters. The beginning of the year saw the hiring of Colleen Carter, Fingerpaint’s first Chief Marketing Officer. Colleen quickly built out a corporate marketing team, revolutionizing Fingerpaint’s messaging and approach to marketing itself.

Colleen wasn’t the only rock star to come on board. We also hired health and wellness industry veterans Kristie Troy, Beth Beck, and Lori Thatch, all leading account service teams in our Phoenix, Cedar Knolls, and Saratoga Springs offices, respectively. All four of these women are leading important initiatives that will keep Fingerpaint competitive.

Fingerpainters truly stepped into the public spotlight in 2019. From talking about artificial intelligence and relationship marketing to care partners and augmented reality, more than 20 Fingerpaint experts were quoted in 90% more articles than the previous year. They also attended 95% more industry events and conferences, collaborating, presenting, and learning with the best and brightest in life sciences.

Fingerpaint also grew in traditional business terms, bringing in $51.4 million in revenue — up from $45 million in 2018. In addition to hiring the leaders mentioned above, our overall headcount increased by nearly 17% agency-wide, with hires spread across functions and offices. We also embarked on exciting new partnerships with clients that have the potential to create life-changing impacts for some of our most fragile patient populations.

The renovation of both the Saratoga Springs and Cedar Knolls offices made room for even more future Fingerpainters, further improving work environments for our employees with the addition of conference rooms and plenty of space for collaboration and innovation.

Last but not least, Fingerpaint’s commitment to its communities was stronger than ever. We contributed in some form to over 100 nonprofits, donating over 5,100 hours of pro bono services, with 100% of employees participating in philanthropic initiatives over the course of the year.

As Fingerpaint looks to 2020, we already have many exciting initiatives in the works that focus on providing a new approach to everything we do for our people, clients, and community. Cheers to a whole new color in 2020!