Respondents think the pandemic is prompting positive changes to the healthcare landscape.
CONSHOHOCKEN, Pa. – A new survey conducted by Fingerpaint, a full-service health and wellness marketing agency, showed that healthcare practitioners are less anxious toward COVID-19 and how it’s impacting their practice than they were three weeks ago. It also showed they are seeing positive changes to the healthcare system in a post-pandemic world.
The Fingerpaint COVID-19 HCP Survey showed that 55% of HCPs reported feeling anxious, compared to 66% three weeks ago, while only 17% felt scared compared to 30% who reported feeling that way three weeks ago.
Approximately half of all HCPs who were surveyed believe that COVID-19 is bringing positive changes within the healthcare industry. Of those, 75% believe that those positive changes will persist into the future after the crisis has subsided, the survey showed.
The top three positive changes they said were: Increased utilization of telemedicine, relaxed regulation on the healthcare industry and improved collaboration. Just over half, 6 out of 10 survey respondents said they have observed an increase in government and/or policy support for healthcare practitioners.
“There is a unique opportunity to build on the positive momentum, turning intention into action,” said Michelle Petroff, head of Fingerpaint’s Conshohocken office. “We must continuing supporting HCPs by providing them the tools and information needed to acclimate and thrive in this new way of practicing medicine.”
HCPs are also noticing the pharmaceutical industry’s efforts as it relates to COVID-19. The top three things HCPS find helpful for pharmaceutical companies to do during this time are: COVID-19 treatment and vaccine discovery, medicine and supply donations, and monetary support.
Respondents were screened to ensure their status as healthcare professionals who reside in the United States, were board-certified in their specialty, and had a minimum of 4 and maximum of 40 years’ practice experience. A total of 100 healthcare professionals completed the online survey during the week of April 13th, 2020.
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In 2020, Fingerpaint acquired 1798, a market access and commercialization firm located in La Jolla, Calif., adding to its portfolio of services in support of biopharma customers. Fingerpaint was named 2019 Agency of the Year by Med Ad News, and in 2018, it won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Additionally, it has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past seven years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.