She spoke with PharmaVOICE Editor-in-Chief Taren Grom about why she made the decision to join Fingerpaint and shared her three guiding principles to having a more purposeful life, both personally and professionally.
“I feel so fortunate to be in this industry,” Carter told Grom. “I woke up this morning, and I was so excited to come to work, and I felt that way in my career because of the work that we do. I truly believe that the work that we do allows medications and support and services to get to those who need them, and that feels really good.”
Carter also spoke to Grom about what makes a successful client/agency relationship.
“We need to care about our clients. We need to care about these brands truly as much as our clients do, and when we make promises, we need to be prepared to deliver on them. Ultimately, our efforts affect our client successes.”