Fingerpainters Discuss AI in Med Ad News

October 16,2019

Fingerpainters Michelle Petroff and Nick Bartolomeo, contributed to Med Ad News by sharing their perspectives on artificial intelligence (AI) in marketing.

Petroff and Bartolomeo discussed how AI is elemental to the future prosperity of the pharmaceutical industry.

“User experience is paramount in order to drive brand education,” they explained. “Today, we are using data to personalize the experience as precisely as possible. AI has the ability to take data personalization to an entirely new level.”

Read Petroff and Bartolomeo’s full article in Med Ad News.

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