Cloud Access Marketing Touted as Industry Problem-Solver
SARATOGA SPRINGS, N.Y. – Fingerpaint (https://www.fingerpaint.com), a full-service marketing agency with headquarters based in Saratoga Springs, New York, is introducing a new suite of digital products designed to address a number of marketing industry challenges and facilitate more intimate connections between brands and their targeted audiences.
Cloud Access Marketing offers a collection of three value-driven products that streamline the relationship between brands and their audiences and offer greater mobility for brands. The products were developed by industry-tested veterans who are all too familiar with the common marketing pitfalls organizations face, which include limited traffic to product websites and ever-shrinking and increasingly competitive audience access.
“Advertising and marketing tactics are constantly evolving, but it seems that every so often they actually shift in a new direction,” said Bruce Rooke, who leads Fingerpaint’s Perpetual Ideation Machine. “The cloud is so much more than cheap storage. Working with cloud experts, we unlocked its potential to transform brand conversations and remove many of the hurdles that conventional marketing simply can’t address.”
Beyond analytics and accessibility, Cloud Access Marketing products also provide opportunities for brands to more effectively and immediately engage with stakeholders and key audiences in the digital realm. Adapt, one of the new products, offers target audiences on-demand, digital access to a brand. Ergo is a mobile platform that brings brands into the field for a practical, interactive experience. Embed amplifies a brand’s online presence and increases engagement among valuable brand ambassadors.
“For years, marketers have been coming to work facing the same frustrations, wondering why people aren’t visiting their website, why interactive visual aids (IVAs) have to be so clumsy and expensive, and if closed loop marketing (CLM) data will ever be usable in real time,” Rooke said. “We never had an answer. Now, we do.”
Fingerpaint is a marketing agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York; Scottsdale, Arizona; and Conshohocken, Pennsylvania, Fingerpaint transforms traditional advertising into more engaging, responsive and personal brand experiences.
In 2016, Fingerpaint received eleven American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition. Due in part to its “people first” philosophy, the agency received the 2014 Med Ad News Agency of the Year Award; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past four years; and was selected as one of the Albany Business Review’s Best Places to Work in 2014 and the Philadelphia Business Journal’s Best Places to Work in 2016. Founder Ed Mitzen was most recently honored as the 2016 Med Ad News Industry Person of the Year. Visit us at fingerpaint.com and follow us on Instagram and Twitter @Fingerpainters.
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