Fingerpaint Team Leader Named to PM360 Elite 100

June 1,2016

SARATOGA SPRINGS, N.Y. – Fingerpaint (, a full-service marketing agency with headquarters based in Saratoga Springs, New York, announced today that one of its Villanova-based team leaders has been recognized by PM360 for her accomplishments in the industry. Michelle Petroff, who leads account service and operations in Fingerpaint’s Villanova office, has been named a Leader of the Future as part of the PM360 Elite 100 list, which honors the most influential people in the healthcare industry.

The PM360 Elite Awards were established in 2015 to recognize individuals who have made a significant impact to the healthcare industry throughout their careers. This year, the awards were expanded to include marketing teams as well as individuals. Petroff was selected for the PM360 Elite 100 list among a pool of 500 nominees.

Petroff and the entire list of winners will be honored at a celebratory event in mid-July in New York City.

“Michelle has played an integral role in managing the development and launch of a number of successful pharmaceutical campaigns throughout her career and most recently with Fingerpaint,” Ed Mitzen, Fingerpaint founder, said. “She knows the space and she understands what works, yet she still searches for an innovative approach. This is a great honor for Michelle, and she’s earned it.”

Petroff’s career has included client-side and agency marketing roles within the pharmaceutical industry, where she has managed blockbuster client accounts with sales in excess of $1 billion.

Since Petroff joined Fingerpaint, the company has expanded its footprint to include offices in three states with more than 140 employees.

“Michelle revels in a challenge, and finds joy in unearthing creative opportunities for brands,” said Andy Pyfer, who heads up Fingerpaint’s Villanova office. “I am continually impressed with her commitment to innovation and her recurring ability to set new standards for success.”

About Fingerpaint
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, New York, and with offices in Scottsdale, Arizona and Villanova, Pennsylvania, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations.

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