Fingerpaint Team Leader Named to PharmaVOICE 100

August 2,2016

Award Honors Influencers in the Life-Sciences Industry

VILLANOVA, Pa. – Fingerpaint (, a full-service marketing agency with headquarters based in Saratoga Springs, New York, announced today that one of its team leaders has been recognized by PharmaVOICE for her accomplishments in the industry. Michelle Petroff, who leads account service and operations in Fingerpaint’s Villanova office, has been named to the PharmaVOICE 100 list, which honors the most inspiring people in the life-sciences industry.

The PharmaVOICE 100 list recognizes leaders in the pharmaceutical industry who act as driving forces behind research and development, marketing, technology, creativity, strategy and medicine. The entire list will be published in the July/August issue of PharmaVOICE. Recipients will be honored in September at the annual PharmaVOICE 100 celebration in New York.

“Michelle is calm and steady under pressure, which are qualities that can sometimes be hard to find in our industry,” Ed Mitzen, Fingerpaint founder, said. “She saw Fingerpaint’s potential back in 2010 when there were only 10 of us working together to get this off the ground. Her drive, focus and marketing savvy have definitely played a role in our success. She’s a proven leader deserving of this recognition.”

Petroff’s blended client-side and agency-insider approach offers her a unique perspective when it comes time to develop and manage innovative campaigns. Early in her career, she managed marketing efforts for a marquee pharmaceutical brand with sales in excess of $1 billion, and more recently played an integral leadership role in developing a groundbreaking disease awareness program for Fingerpaint’s largest client.

Since Petroff joined Fingerpaint, it has expanded its footprint to include offices in three states with more than 140 employees.

“Michelle is truly an innovative thinker, and she is incredibly strong in terms of her ability to provide clients with unique solutions,” said Andy Pyfer, who heads up Fingerpaint’s Villanova office. “She has spearheaded and launched a number of successful campaigns that have helped drive brand performance beyond expectations.”

About Fingerpaint
Fingerpaint is a marketing innovation agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York, Scottsdale, Arizona and Villanova, Pennsylvania, Fingerpaint transforms traditional advertising into more engaging, more responsive and more personal brand experiences called Hands-On Brands.

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