Agency Handling Creative Needs for All-Natural Skincare Brand
SCOTTSDALE, Ariz. – Fingerpaint (https://www.fingerpaint.com), a full-service marketing agency, is now working as a creative and strategic brand evolution partner with Colorescience. Fingerpaint will provide Colorescience with creative support for various brand initiatives, including internal and external communications, packaging, collateral and video production.
The initiatives will be managed by Fingerpaint’s Scottsdale, Arizona office.
“Colorescience represents somewhat of an intersection of our agency’s specialties, combining our significant experience in luxury brands with our extensive background in life sciences and healthcare,” said Michelle Olson, who leads Fingerpaint’s Scottsdale office. “This addition draws on our strengths and adds fuel to our creative growth in Scottsdale.”
Colorescience, a Carlsbad, California–based skincare health brand, anchors all of its beauty and skincare developments in science and makes a commitment to skincare health education. Perhaps known best for its chemical-free, brush-on sun care and environmental protection, Colorescience is dedicated to emphasizing the need for UV defense every day.
“We are excited to work with Fingerpaint. They are uniquely positioned to help us bring scientific and medical education directly to the consumer,” said Mary Fisher, CEO of Colorescience. “Their depth of knowledge and marketing expertise will be so valuable as we continue to expand our business.”
What began exclusively as a physician- and dermatologist-recommended collection of products has evolved to encompass an over-the-counter specialty line that includes mineral sunscreens, vitamin-infused foundations, bronzers and lip colors. Colorescience products are available both by physician recommendation and at premium beauty retailers such as Sephora or Ulta.
“Collaborating with Colorescience will really allow us to flex our creative talents as it relates to specific, targeted initiatives and overall branding,” said Candi Luciano, creative lead at Fingerpaint’s Scottsdale office. “Our team is ready to uncover all of the possibilities that come with supporting this type of hybrid brand, which speaks to both consumers and healthcare professionals.”
Fingerpaint is a marketing agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York, Scottsdale, Arizona, and Conshohocken, Pennsylvania, Fingerpaint transforms traditional advertising into more engaging, responsive and personal brand experiences.
In 2016, Fingerpaint received eleven American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition. Due in part to its “people first” philosophy, the agency received the 2014 Med Ad News Agency of the Year Award; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past four years; and was selected as one of the Albany Business Review’s Best Places to Work in 2014 and the Philadelphia Business Journal’s Best Places to Work in 2016. Founder Ed Mitzen was most recently honored as the 2016 Med Ad News Industry Person of the Year. Visit us at fingerpaint.com and follow us on Instagram and Twitter @Fingerpainters.
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