Fingerpaint Appoints Industry Veteran Bruce Rooke To Create “Perpetual Ideation Machine”

February 17,2016

SARATOGA SPRINGS, N.Y. – Fingerpaint (, a full-service marketing agency with headquarters based in Saratoga Springs, New York, has announced the hire of advertising veteran, Bruce Rooke, to lead an ideation/innovation group that will expand the full-service agency to challenge and answer the needs of an ever-changing communications landscape.

Rooke brings decades of experience in the consumer and healthcare fields to the title-free agency, where he will help invent new communications ideas, including novel partnerships with venture capital, drive new business, and expand Fingerpaint’s international presence.

Rooke joins Fingerpaint from GSW Worldwide where he served as Global Creative Officer for nearly 13 years, managing accounts such as Genentech, Lilly and Biogen. Prior to his role at GSW, Rooke operated as Executive Creative Director for J. Walter Thompson, managing major accounts including Ford, Goodyear, Shell, Bosch, White Castle and more. In 2011, he was awarded the first-ever “Lifetime Achievement Award” by the CLIO Healthcare Awards for his talents and portfolio. Rooke will report to Fingerpaint’s Founder, Ed Mitzen.

“Our business continues to change. Our clients’ customers are drifting away from traditional communications, and it’s our responsibility to keep connecting, keep engaging. That takes new thinking and new ideas,” said Mitzen.

Rooke added, “Fingerpaint has a great combination of experience, talent, agility and independence that few others possess. We want clients to demand more and demand different. That’s where we come in.”

The news comes on the heels of Fingerpaint’s new hire announcement of former McCann Torre Lazur President, Bill McEllen, to head the Saratoga Springs office. With the hiring of these seasoned executives, the employee-owned and employee-driven agency anticipates a groundbreaking year ahead.


About Fingerpaint
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. With headquarters in Saratoga Springs, New York, and with offices in Albany, New York; Scottsdale, Arizona; and Villanova, Pennsylvania, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public

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