CEDAR KNOLLS, N.J. – Fingerpaint, a full-service marketing agency with offices in New York, Pennsylvania, Arizona, and New Jersey, has added Laura Wilson to its strategy team. Wilson will be based in the agency’s Cedar Knolls, N.J., office.
For the past 15 years, Wilson has been working in the life sciences industry, specifically in the area of patient engagement. She has helped clients and agencies gain a true understanding of the barriers faced by a person living with a chronic condition and develop approaches to reach these patients to improve their health outcomes.
And there may not be a better person out there to do this, since Wilson has touched on almost every aspect of the healthcare industry over the course of her more-than-25-year career. She has been on the front lines of patient care, led healthcare provider education, and taught care partners — all since before the term “patient centricity” was a buzzword.
Because of her experience working directly with healthcare stakeholders at all levels, Wilson is able to proactively develop an outcome or scenario that a textbook simply cannot predict. Wilson’s training and knowledge about how healthcare audiences will respond on a human level to their work will make her a vital asset to the strategy team.
Wilson earned her master’s degree from Pennsylvania State University.
“Laura is the ultimate patient advocate,” said Nick Megjugorac, who leads strategy at Fingerpaint’s Cedar Knolls office. “She intuitively knows how to connect with people and understand them in a way that goes far beyond empathy.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Phoenix, Arizona; and Cedar Knolls, New Jersey, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
Fingerpaint was named 2019 Agency of the Year by Med Ad News. It was a 2017 finalist for Agency of the Year by Med Ad News, MM&M, and PM360 and won PR & Marketing Agency of the Year in 2017 from the Business Intelligence Group. Additionally, it won the 2018 Heart Award from Med Ad News for its commitment to philanthropy and social causes and has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past seven years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News and as a 2017 Top Boss by Digiday. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.