SARATOGA SPRINGS, New York – Fingerpaint (https://www.fingerpaint.com), a full-service marketing agency with headquarters based in Saratoga Springs, New York, has added Allen Mercier to its editorial team. Mercier will be based in the agency’s Saratoga Springs office.
An award-winning editorial specialist, Mercier has more than 16 years of pharmaceutical and consumer marketing experience, 10 of which he served as a medical editor. Proficient in AMA, AP and APA style, Mercier has the ability to easily transition between copy for highly regulated industries and consumer brands. He doesn’t discriminate when it comes to analyzing editorial details, from advertising collateral to visual aids to websites, ads and trade show booth panels.
Mercier earned his bachelor’s degree at The College of Saint Rose.
“There is basically no margin for error when it comes to marketing, so building a reliable and talented editorial team is a must for us,” Ed Mitzen, Fingerpaint founder, said. “Allen fits the bill. His experience and expertise will no doubt be invaluable to us on both consumer and pharmaceutical projects.”
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, New York, and with offices in Albany, New York; Scottsdale, Arizona; and Villanova, Pennsylvania, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations. fingerpaint.com
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