CONSHOHOCKEN, Pa. – Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York, Ohio, and New Jersey, has added Sheyda Karvar to lead its media team. Karvar will be based in the agency’s Conshohocken, Pa., office.
Karvar brings nearly seven years of media experience to the team, most recently as a media supervisor at Publicis Health Media where she honed her leadership and mentoring skills across agency and client work. Using her robust knowledge of the media landscape, Karvar built omnichannel media plans for U.S. and global consumer, professional, and payer campaigns spanning digital, print, linear and advanced TV, social, out-of-home, and in-office. She is a subject matter expert in media contract terms and conditions between agencies and publisher partners, negotiating the best performance standards and rates for clients.
Karvar earned her bachelor’s degree from Drexel University. She has experience across various therapeutic categories, including dermatology, multiple sclerosis, rheumatoid arthritis, pulmonology, allergy, and immunology.
“Sheyda’s leadership skills and robust knowledge of media combined with our data-driven marketing approach will give us a greater ability to drive business impact for our clients,” said Andy Pyfer, who leads Fingerpaint’s Conshohocken office. “We are thrilled to have her lead our media efforts, as she is a rising star in the media industry.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Phoenix, Arizona; Columbus, Ohio; and Morristown, New Jersey, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
Fingerpaint was named a 2017 finalist for Agency of the Year by Med Ad News, MM&M, and PM360 and won PR & Marketing Agency of the Year in 2017 from the Business Intelligence Group. Additionally, it won the 2018 Heart Award from Med Ad News for its commitment to philanthropy and social causes and has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past six years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News and as a 2017 Top Boss by Digiday. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.