Fingerpaint Adds to Account Service Team

June 18,2020

PHOENIX, Ariz. – Fingerpaint, a full-service marketing agency with offices in New York, Pennsylvania, Arizona, New Jersey, and California, has added Joanne Borochaner to its account service team. Borochaner will be based in the agency’s Phoenix, Ariz., office.

Borochaner is a seasoned health and wellness professional who brings almost 20 years of industry experience to Fingerpaint. She is a high-performing leader who has proven success with direct-to-consumer and healthcare professional marketing for brand awareness and growth. Previously, Borochaner was the global study launch and optimization senior manager at PPD. While there, she managed the launch of 40+ clinical trial patient recruitment studies across more than 15 therapeutic areas. Borochaner’s wealth of industry knowledge allows her to create trusted relationships with all of her clients.

Borochaner earned her bachelor’s degree in marketing from Jefferson University.

“We are excited to welcome Joanne to our team,” said Craig Mattes, who leads Fingerpaint’s Phoenix office. “Her vast knowledge and keen strategic eye makes her a truly unstoppable force in the industry.”

About Fingerpaint

Reset your expectations of a health and wellness agency. Fingerpaint is independent by design, with integrated talent across five offices in New York, Pennsylvania, Arizona, New Jersey, and California. Built on a foundation of empathy, Fingerpaint is at its core committed to creating and executing meaningful brand experiences that are never paint by number for healthcare providers, care partners, and patients.

In 2020, Fingerpaint acquired 1798, a market access and commercialization firm in La Jolla, California, adding to its portfolio of services in support of biopharma customers. Fingerpaint was named 2019 Agency of the Year by Med Ad News, and in 2018, it won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Additionally, it has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past seven years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at and follow us on Facebook, Twitter, LinkedIn, and Instagram.

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