SARATOGA SPRINGS, NY – Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York, and Ohio, has added Alexander Bragg to its strategy team. Bragg will be based in the agency’s Saratoga Springs, New York, office.
Bragg brings an abundance of experience to Fingerpaint, his creative and brand strategy background bolstering his proficiency in creating fresh approaches to business challenges. With 12 of his 20 years in advertising focused on healthcare, Bragg possesses a proven record of initiating and developing successful, results-oriented marketing and communications strategies.
Most recently at GSW Worldwide, as vice president, brand strategy director, Bragg led brand and campaign development for dedicated clients and new business initiatives. Previously, as vice president, senior account planner, at DraftFCB New York, Bragg created and sold strategic brand development initiatives to dedicated clients. With both consumer and pharmaceutical expertise, Bragg is accomplished in a variety of healthcare categories, including diabetes, optometry, pain management, neurology, psychiatry, ADHD, and pulmonology, among many others.
“Alex understands how to combine market research, consumer and category insights, cultural trends, brand knowledge and channel opportunities to generate ideas that resolve defined business problems,” said Bill McEllen, who runs the Saratoga Springs office. “His wealth of proven experience speaks to his deep understanding of developing and evolving brands.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Scottsdale, Arizona; and Columbus, Ohio, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
In the last two years, Fingerpaint received 14 American Advertising Awards (formerly the ADDYs); was named 2014 Agency of the Year and a 2017 finalist by Med Ad News; was named Advertising Agency of the Year by PM360 in 2015; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past 5 years; was selected a Best Place to Work by the Albany and Philadelphia Business Journals; and won Business Intelligence Group’s PR & Marketing Agency of the Year in 2017. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.