Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, has added Tracy Blackwell to its strategy team. Blackwell will be based in the agency’s Conshohocken, Pennsylvania, office.
Blackwell brings to Fingerpaint more than two decades of strategic branding experience, joining Fingerpaint after 22 years with McCann Health agencies. Tracy has cultivated a successful career that began with copywriting and evolved into creative direction and brand planning. Though she is anchored by the written word, Blackwell thrives on leading integrated teams of strategic thinkers as they collaborate to develop creative brand experiences that create a competitive edge in the market.
Her background includes work in chronic and infectious disease, obesity, pain, immunology and dermatology, delivering messaging designed for both healthcare providers and patients.
Blackwell earned her bachelor’s degree at George Washington University.
“Tracy understands the landscape of healthcare marketing, and she is fueled by the need to differentiate,” said Andy Pyfer, who runs Fingerpaint’s Conshohocken office. “She excels at finding and making a meaningful connection with an audience, an intangible talent that invariably results in campaign success.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Scottsdale, Arizona; and Columbus, Ohio, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
In the last two years, Fingerpaint received 14 American Advertising Awards (formerly the ADDYs); was named 2014 Agency of the Year and a 2017 finalist by Med Ad News; was named Advertising Agency of the Year by PM360 in 2015; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies (for the past four years); was selected a Best Place to Work by the Albany and Philadelphia Business Journals; and won Business Intelligence Group’s PR & Marketing Agency of the Year in 2017. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.