News

Fingerpaint Adds to Strategy Team

September 11,2017

Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, has added Tim McLaughlin to its digital strategy team. McLaughlin will be based in the agency’s office in Conshohocken, Pennsylvania.

As an award-winning digital strategist, McLaughlin has spent more than 12 years developing and executing campaigns that yield measurable success for the pharmaceutical clients with whom he’s worked. He lends his expertise to initiatives with an inclusive view to ensure that a brand’s digital ecosystem is developed and managed in a way that best serves the end goal. McLaughlin is well versed in the intricacies of UX design and development, application development for iOS and Android, display media, SEO and SEM strategy and execution, and the development of experiential applications.

McLaughlin’s experience extends to product launches and brand planning, while his strategic approach to digital initiatives always includes the use of analytics and often involves segmentation strategies that yield successful customer experiences. His background includes work in the respiratory, CNS, immunology, autoimmune and cardiovascular categories.

McLaughlin earned his bachelor’s degree at Shippensburg University.

“Tim’s previous experience on the account side gives him valuable perspective on and appreciation for results, and he applies that knowledge to his work as an accomplished digital strategist,” said Andy Pyfer, who runs Fingerpaint’s Conshohocken office. “As the digital landscape evolves, so do the opportunities. We’re fortunate to add Tim and his forward-thinking approach to our talented team.”

About Fingerpaint
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Scottsdale, Arizona; and Columbus, Ohio, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number. 

In the last two years, Fingerpaint received 14 American Advertising Awards (formerly the ADDYs); was named 2014 Agency of the Year and a 2017 finalist by Med Ad News; was named Advertising Agency of the Year by PM360 in 2015; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past five years; was selected a Best Place to Work by the Albany and Philadelphia Business Journals; and won Business Intelligence Group’s PR & Marketing Agency of the Year in 2017. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.

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