Fingerpaint Adds Strategic Innovation Pro

November 14,2016

SARATOGA SPRINGS, N.Y. – Fingerpaint (, a full-service marketing agency with headquarters based in Saratoga Springs, New York, has added Travis Rooke to its team that supports the agency’s brand planning discipline.

Rooke is charged with pioneering innovative strategies that ultimately provide answers to the biggest marketing problems brands are facing. His pedigree includes trailblazing work on behalf of numerous global healthcare brands, including Genentech, Eli Lilly, Allergan and UCB. A steadfast researcher, Rooke tracks consumer trends and authors reports that explore how the behavior of millennials will impact the healthcare industry, a sector in which he has considerable experience. He leads innovation engagements and “hack-a-thons” to rustle creative juices and spur change-making thoughts, and was coined a “creative catalyst” as one of 12 global participants to take part in the first Cannes Lions Innovation Hack.

Rooke earned his bachelor’s degree at Hope College.

“Travis has a strong, diverse background in healthcare and consumer branding, touched off by a unique creativity and curiosity that seemingly always leads to new opportunities,” said Bill McEllen, who leads the Saratoga Springs office. “He’s an idea hacker, and we welcome that approach.”

About Fingerpaint
Fingerpaint is a marketing innovation agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York, Scottsdale, Arizona and Villanova, Pennsylvania, Fingerpaint transforms traditional advertising into more engaging, responsive and personal brand experiences. 

In 2016, Fingerpaint received six American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition. Due in part to its “people first” philosophy, the agency received the 2014 Med Ad News Agency of the Year Award; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past four years; and was selected as one of the Albany Business Review’s Best Places to Work in 2014 and the Philadelphia Business Journal’s Best Places to Work in 2016. Founder Ed Mitzen was most recently honored as the 2016 Med Ad News Industry Person of the Year. Visit us at and follow us on Instagram and Twitter @Fingerpainters.


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