Fingerpaint Adds Saratoga Spring Water to Its Client Roster

February 11,2015

SARATOGA SPRINGS, NY  –  Fingerpaint (, an independent, full­‐service marketing agency, headquartered in Saratoga Springs, NY has just added 143­‐year­‐old Saratoga Spring Water, to its distinguished client roster including Disney, GE, Finish Line and CSL Behring to name a few. The employee-owned firm will be responsible for developing and managing the company’s content marketing programs, which will include distribution through social media channels.

“Our decision to partner with Fingerpaint was based on a combination of factors, including their strategic approach and team strength,” said Adam Madkour, president of Saratoga Spring Water. “That, combined with the agency’s expertise in content marketing and social media, makes them a valued extension of our team.”

The official bottled water of the 57th Presidential Inauguration is headquartered in Saratoga Springs, NY and is America’s only non-imported spring water. The sparkling and non-­sparkling water is distributed to consumers across the globe in its signature cobalt blue glass bottle .

“Fingerpaint is thrilled to be working with Saratoga Spring Water,” said Ed Mitzen, founder of Fingerpaint. “Their product is the only truly elegant, premier water available in the United States. We look forward to enhancing brand engagement among their very loyal consumers.”

About Saratoga Spring Water Company
Since its inception in 1872, Saratoga Spring Water Company has been bottling spring water at the same location. Originally founded as a family business, the company has grown and evolved as the needs of the customer and category have changed, but continues to pride itself as servicing customers with a “family business” attitude.

About Fingerpaint
Fingerpaint a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, NY, and with offices in New York City, Scottsdale, AZ and Villanova, PA, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations.



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