SARATOGA SPRINGS, N.Y. – Fingerpaint (https://www.fingerpaint.com), a full-service marketing agency with headquarters based in Saratoga Springs, New York, has added Anna Bjork Knapp to its project management team. Knapp will be based in the agency’s Saratoga Springs, New York office.
Knapp is a veteran project manager with a digital focus. She is, in part, responsible for measuring the performance of digital campaigns by digesting analytics and pulling insights from metrics, which ultimately chart the course of any given initiative. Knapp tracks trends, impressions, referrers and click-through rates, and can easily transition between consumer-facing or physician-targeted campaigns. She has experience with business-to-business initiatives, as well as consumer campaigns for the finance industry, and healthcare campaigns in the fields of rheumatology, urology, endocrinology and managed care.
Knapp earned her bachelor’s degree at Siena College.
“Anna knows how to dive in and extract the most critical data from digital initiatives and then provide our internal teams with actionable insights,” said Bill McEllen, who runs the Saratoga Springs office. “Measuring campaign performance in real time is crucial, and we’re happy Anna is at the ready to offer our teams that necessary data.”
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, New York, and with offices in Albany, New York; Scottsdale, Arizona; and Villanova, Pennsylvania, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations. fingerpaint.com
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