SARATOGA SPRINGS, NY – Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, has added Adam Bober to its medical strategy team. Bober will be based in the agency’s Saratoga Springs, New York, office.
Since earning his Doctor of Pharmacy from the University of Rhode Island, Bober has refined his proficiency in medical writing and editing.
As a writer, editor, and e-learning medical content developer at Cengage, Bober edited full-length pharmaceutical textbooks, developed a proficiency in maintaining American Medical Association style consistency, and wrote healthcare content that was clear and engaging, and enhanced learning. His efforts contributed to the team’s successful publishing of multiple textbooks and e-learning products. Bober’s writing topics included disease states, therapeutics, calculations, compounding, law, insurance, history, manufacturing, and inventory management.
Most recently at the Patient Experience Project, Bober edited a variety of communications for advertising and marketing campaigns within the pharmaceutical, medical device, and patient care industries. This included e-CRM programs, clinical trial recruitment initiatives, social media, traditional media, interactive visual aids, patient stories, videos, infographics, brochures, websites, and educational content.
“Adam’s deep understanding of medical content gives him the ability to create engaging communications that emphasize both quality and accuracy,” said Bill McEllen, who runs the Saratoga Springs office. “Adam’s eloquence and expertise make him a valuable contributor to our medical strategy team.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Scottsdale, Arizona; and Columbus, Ohio, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
In the last two years, Fingerpaint received 14 American Advertising Awards (formerly the ADDYs); was named 2014 Agency of the Year and a 2017 finalist by Med Ad News; was named Advertising Agency of the Year by PM360 in 2015; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past 5 years; was selected a Best Place to Work by the Albany and Philadelphia Business Journals; and won Business Intelligence Group’s PR & Marketing Agency of the Year in 2017. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.