VILLANOVA, Pa. – Fingerpaint (https://www.fingerpaint.com), a full-service marketing agency with headquarters based in Saratoga Springs, New York, has added Andrew Criscuolo to its creative team. Criscuolo will be based in the agency’s Villanova, Pennsylvania office.
Criscuolo brings three decades of industry experience to Fingerpaint, working across a broad spectrum of categories from animal health and endocrinology to pulmonology and reproductive health. A highly skilled conceptual and technical writer, Criscuolo is an award-winning pro, well-versed in bringing not only new products, but new categories and technologies to market. His creative concepts helped introduce the first canine influenza vaccine and the industry of laser vision correction. His gifted command of language regularly elevates marketing initiatives to a new level, be it a tag line, a jingle, educational collateral or internal communications efforts.
Criscuolo earned his bachelor’s degree at Boston University.
“Words have so much power, especially in this industry, and Andrew knows how to harness that power and finesse it in a way that makes an impact on its reader,” said Andy Pyfer, who runs the Villanova office. “He’s a clutch addition to our dynamic team of copywriters and creative thinkers.”
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, New York, and with offices in Albany, New York; Scottsdale, Arizona; and Villanova, Pennsylvania, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations. fingerpaint.com
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