Alicia Deering joins Fingerpaint’s account service team, responsible for providing strategy, analysis and execution for Fingerpaint’s digital efforts. As an e-marketing strategist at Informz, Deering oversaw strategy, content and design for the agency’s online projects, streamlining campaign efforts by improving optimization, engagement and campaign metrics. She also served as program coordinator with Plug Power Inc., managing the company’s governmental communications and public relations activities and seeking opportunities for research, development and incentive funding. Deering has served on the boards of marketing organizations including the New York Capital Region chapter of the American Marketing Association, the Albany Ad Club and the Women’s Press Club of New York State.
Deering graduated from The College of Saint Rose with a bachelor’s degree in public communications.
Jonathan Romeo brings more than a decade of experience in medical-device marketing to Fingerpaint’s account service team. Prior to joining Fingerpaint, Romeo was senior manager for digital customer engagement at Smith & Nephew in Andover, Massachusetts, where he developed digital strategies to engage the medical industry the latest consumer-based tools and technologies, including a line of interactive surgical technique guides, a global digital catalog, a global event management solution and an interactive guidebook series for iBooks. He also spent five years in U.S.-based and global market manager roles at Smith & Nephew Endoscopy, leading planning and execution of marketing efforts and interactive learning programs for the agency’s hip preservation and arthroscopic access business segments.
Romeo earned his bachelor’s degree in business administration from the University of New Hampshire. He also holds a certificate in international business from École Supérieure de Commerce in Grenoble, France.
“We are fortunate to be adding Alicia and Jonathan to our expanding account team,” said Ed Mitzen. “Their capabilities and knowledge will help keep our projects fresh and our services cutting-edge. Our clients will benefit from their work now and well into the future.”
Fingerpaint is a full-service marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, NY, and with offices in New York City and Albany, NY, Scottsdale, AZ and Villanova, PA, the firm specializes in brand development, strategic planning, digital and multichannel marketing, audio and video production and public relations. fingerpaint.com