Digital Innovator Joins Fingerpaint’s New Perpetual Ideation Machine

September 14,2016

SARATOGA SPRINGS, N.Y. – Fingerpaint (, a full-service marketing agency with headquarters based in Saratoga Springs, New York, has added Phil Storer to its team that supports the agency’s Perpetual Ideation Machine. The new specialty team works across disciplines to pioneer fresh answers to communications needs in an ever-evolving climate.

Storer is an award-winning digital strategist and interactive trailblazer who couples his 17 years of experience with his innate ability to forecast, allowing him to concept the next engaging, effective disruption. He has long been dedicated to the user experience on digital platforms, and he is ever in search of creative ways to parlay website construction, visual aesthetics and ease of use into audience growth and extended campaign reach. His portfolio of work includes the global launch of 35 tailored, interactive websites in more than 27 languages, increasing a brand’s Facebook fan base from 10,000 users to more than 200,000, launching a series of iPad-based interactive sales aids, and managing the conceptual phase and execution of virtual reality applications.

Phil is not a stranger to pushing the envelope when it comes to pharmaceutical marketing, as evidenced by his integral influence on the industry-first launch of a responsive website for an oncology device, the development and launch of the first interactive visual ad for a Windows Surface Pro, and the activation of one of the industry’s first YouTube channels for a branded pharmaceutical product.

“Phil has the perfect mix of traditional digital marketing experience and innovation experience,” said Bruce Rooke, who leads the Perpetual Ideation Machine. “He knows the gaps of advertising and how to create the fresh ideas to fill them.”

About Fingerpaint
Fingerpaint is a marketing agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York, Scottsdale, Arizona and Villanova, Pennsylvania, Fingerpaint transforms traditional advertising into more engaging, responsive and personal brand experiences.

In 2016, Fingerpaint received eleven American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition. Due in part to its “people first” philosophy, the agency received the 2014 Med Ad News Agency of the Year Award; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies for the past four years; and was selected as one of the Albany Business Review’s Best Places to Work in 2014 and the Philadelphia Business Journal’s Best Places to Work in 2016. Founder Ed Mitzen was most recently honored as the 2016 Med Ad News Industry Person of the Year. Visit us at and follow us on Instagram and Twitter @Fingerpainters.


# # #

Back to all Stories