Engagement Strategist

Digital Strategy

Phoenix, Arizona

What it takes: 

  • Collaborator: Rolls up sleeves alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs from the get-go
  • Data translator: Knows how to leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to understand the brand situation and inform the marketing approach
  • Landscape analyzer: Supports in the defining of audience archetypes, customer micro-journeys, content needs, and engagement pillars through a combination of independent and client-provided research
  • Multimedia advocate: Serves as a champion for best practices across all available channels and media formats
  • Trend-spotter: Tracks, distills, and shares relevant digital, technological, and innovation insights to the broader team while finding opportunities to apply them to client solutions
  • Insight driver: Stays close to tactical reporting and feels comfortable making recommendations for optimizing tactics over time based on data output; feels just as at home conducting social listening as digging into a qualitative study, since both breed insights
  • Comfortable communicator: Is effective in a variety of presentation settings: one-on-one, small/large groups, with peers, subordinates, and bosses; comfortable presenting outside of the organization
  • Digital thought leader: Aligns digital marketing strategies with client’s business goals and evaluates multiple touchpoints to deliver optimal customer experience

 

Qualifications

  • Undergraduate degree in Marketing or related discipline
  • 3-5 years of experience in digital marketing
  • Minimum of 2 years of experience in an agency environment in healthcare/pharmaceutical industry preferable
  • Subject matter expert in digital strategy and integrated marketing
  • Experience designing data-driven multichannel marketing strategies utilizing customer data, website, social, paid media, email and traditional marketing channel
  • Understanding of qualitative and quantitative research data, with experience transforming data into actionable customer insights
  • Strong foundation in SEO and deep understanding of SEMRush and/or similar SEO tools. Understanding of user-experience principles a plus
  • Proficient in Microsoft Office
  • Working knowledge of Google Analytics, Google Data Studio and Google Tag Manager
  • Extensive expertise in CRM strategy, brand and digital strategy for HCPs and/or Patients
  • Ability to evaluate integrated digital tactics including website (SEO/UI), SEM CRM, Direct Marketing, Content strategy and relevant engagement platforms to determine optimal customer experience
  • Digitally fluent, with knowledge of digital marketing best practice
  • Ability to thrive in a fast-paced, rapidly changing environment with limited guidance
  • A sense of humor and collaborative approach