Senior Copywriter

MedThink Communications

Remote, Remote

Senior Copywriter Job Description

 

A self-motivated team player, the Senior Copywriter is responsible for independently owning projects for digital and print deliverables on assigned brands, developing content that is consistent with brand strategy, and partnering with art to brainstorm ideas and concepts for assigned tactics.

 

Our Values and Expectations of Future THINKERS…

 

Take Ownership

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others

 

Location

  • Remote or Local: Cary, North Carolina (Raleigh area)


Senior Copywriter

Creative Role & Responsibilities
 

  • Resourceful problem solver
  • Creative thinker with a natural curiosity for the life sciences
  • Quick to learn and follow agency process
  • An organized and logical thinker, able to develop content in ways that are easy for other team members to follow, reproduce, and edit/fact check when called for
  • A motivated and resourceful researcher with a talent for parsing documents, publications, slide decks, etc., for relevant info
  • Develop digital content for websites, marketing emails, and various social media platforms
  • A positive and encouraging contributor to the creative team
  • Partners effectively with colleagues in art, account, and medical to execute on a range of tactics
  • Able to listen to feedback and deliver revised solutions
  • Participates in strategic meetings with client and account management to deepen understanding of clients’ objectives and better inform advertising campaigns
  • Proactively communicates and consults with team members (Account Management, Strategy, Project Management, Regulatory Operations, etc.) regarding creative work, quality control, MLR submissions and deadlines
  • Able to review a project brief and provide input on allocated hours. Works with ACD, CD, or PM to establish and work to set scope
  • Participates on a pitch team
  • May be assigned to more than one account
  • Review and format copy according to AMA/client/agency style
  • Demonstrate mastery of manuscript submission process, including referencing/annotating and regulatory details of assigned product(s) (may vary from account to account).
  • Leverage effective presentation skills to persuade internal and external clients to execute work that exceeds basic requirements of the brief
  • Develop and maintain the creative direction/vision of assigned brand(s)
  • Lead conceptual development from beginning to end
  • Assist with distribution and management of brand projects, adhering to timelines and estimates.
  • Able to multitask and oversee the quality of multiple tactical initiatives
  • Must be open to travel as needed for client engagements

 


Talent & Knack

 

  • Minimum of a bachelor’s degree in communications, science, marketing, or related field of study
  • At least 3 years of marketing copywriting experience, including at least 2 years of pharmaceutical, medical, and device writing experience in an advertising or digital agency
  • Experience writing for video, broadcast, and/or trade shows helpful
  • Strong understanding of data presentation and ability to extrapolate messages from articles and research papers
  • Knowledgeable about day-to-day brands and quick to learn new products/categories as required