Senior Digital Strategist

Strategy

Saratoga Springs, New York

Senior Digital Strategist

 

We’re looking for a digital strategist who has experience driving strategy across all elements of digital engagement and omnichannel. This person will live at the intersection of thinking and making in order to see the big picture and create programs that move target audiences to take action. The role requires collaboration, leadership, strong presentation skills, and an imagination that you can’t quite turn off.

 

What it takes:

  • Lead the development of HCP, patient, and DTC omnichannel campaign strategies and manage digital execution teams on two or more brands
  • Support the creation of brand and tactical plans that satisfy the business goals of our pharmaceutical clients
  • Collaborate with brand, cx, digital, and analysis partners to gather meaningful insights that inform engagement and activation strategies
  • Lead in the development and institution of new processes and digital offerings
  • Develop performance measurement strategies that define objectives, KPIs, and campaign diagnostics based on brand and client goals
  • Collaborate with account, strategy and creative teams to ensure that digital strategies are properly integrated in all brand initiatives
  • Provide thought leadership, growth opportunities, and participate in new business opportunities
  • Oversee and mentor a growing team with the experience to inspire, support, and assign team members based on skill set and clients’ needs

 

 

Know-how:

  • 10+ years of marketing experience, with an agency background in pharma or healthcare
  • Track record of leadership and managing a team
  • Strong creative-problem solving skills, with a passion for digital innovation
  • Appreciation for data, with the ability to generate and communicate strategic insights
  • Proactive, Self-motivated, detail-oriented, and well organized
  • Excellent communicator with strong public speaking abilities and presentation skills
  • Prior experience in digital tools, including marketing automation platforms, CRMs, Veeva or OCE, data visualization tools, and Google Analytics