Marketing Automation Manager

Marketing Automation

Cedar Knolls, New Jersey

We are looking for an experienced marketing automation manager to develop, manage and optimize robust data-driven programs for our Cedar Knolls, NJ team. This includes implementing business rule documents, creating HTML emails, managing lists and databases, and handling quality assurance testing. If you're driven by data, a creative thinker, and a resourceful problem - solver, we want to hear from you!

 
What it takes:

  • Developing and managing marketing automation programs 
  • Implementation of campaign business rules
  • Constructing emails
  • Analysis and reporting of programs to generate insights
  • Quality control and end-to-end testing initiatives
  • Management of data including list hygiene, system integration checks, etc. 
  • Participate and occasionally lead client meetings
  • Manage, mentor, and develop the marketing automation team

 

Know-how:

  • 5+ years of professional marketing automation experience
  • Salesforce Marketing Cloud certification
  • Strong understanding of email marketing best practices
  • Solid technical sills and expertise with HTML and CSS optimized for email deployment
  • General understanding of the digital marketing landscape
  • Exceptional analytical and critical thinking skills
  • High proficiency in MS Excel
  • A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
  • Strong organizational and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment

 

Bonus Points:

  • Marketo expertise and/or certification
  • Experience with SMS programs
  • SQL query experience