Marketing Automation Lead

Marketing Automation

Remote, Remote

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named to Ad Age’s Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

We are looking for an experienced marketing automation manager to lead the development, management and optimization of robust data-driven programs. This includes implementing business rule documents, creating HTML emails, managing lists and databases, and handling quality assurance testing. If you're driven by data, a creative thinker, and a resourceful problem - solver, we want to hear from you!
 
What it takes:

  • Developing and managing marketing automation programs and teams
  • Implementation of campaign business rules
  • Constructing emails
  • Analysis and reporting of programs to generate insights
  • Quality control and end-to-end testing initiatives
  • Management of data including list hygiene, system integration checks, etc. 
  • Participate and occasionally lead client meetings
  • Manage, mentor, and develop the marketing automation team

Know-how:

  • 8-10 years of professional marketing automation experience (SFMC, Marketo, or Eloqua)
  • Salesforce Marketing Cloud certification required
  • Marketing and Advertising Agency experience
  • Experience managing and growing successful teams
  • Strong understanding of email marketing best practices
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment
  • General understanding of the digital marketing landscape
  • Exceptional analytical and critical thinking skills
  • High proficiency in MS Excel
  • A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
  • Strong organizational and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment
  • Experience with SMS programs a plus
  • SQL query experience ideal