Copy Supervisor

MedThink Communications

Remote, Remote

Fueled by the power for discovery, the Copy Supervisor is responsible for contributing to and executing creative strategy, brainstorming ideas, developing concepts and producing brand specific messaging for digital and print deliverables on assigned brands while managing and mentoring junior members of the copy team. 

Our Values and Expectations of Future THINKERS…

Take Ownership

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others

Location

  • Remote or Local: Cary, North Carolina (Raleigh area)

Position Responsibilities

  • Demonstrate thorough knowledge of assigned brands, therapeutic categories, and overall marketplaces as well as pharmaceutical marketing restrictions/requirements
  • Possess solid understanding of the science of assigned brand(s)
  • Contribute to brand strategy and big conceptual ideas
  • Actively participate in strategic and promotional planning for assigned brands, market research, and work plan development and be able to present ideas and creative solutions comfortably.
  • Collaborate with art director/designer counterparts to develop creative strategies and dynamic, ownable concepts
  • Develop digital content for websites, marketing emails, and various social media platforms
  • Collaborate with art, digital strategy, and development to establish content hierarchy, style elements, and optimal UX
  • Incorporate predefined SEO keyword strategies into website manuscripts
  • Oversee tone, style, structure and voice of all content, based on brand strategy, client expectation and creative brief
  • Partner with Creative, Account, Digital Strategy, and Client teams to ensure copy that accomplishes marketing objectives
  • Effectively develop promotional copy for assigned product(s)
  • Maintain a library of current reference materials to ensure accuracy of all claims made
  • Review and format copy according to AMA/client/agency style
  • Demonstrate mastery of manuscript submission process, including referencing/annotating and regulatory details of assigned product(s) (may vary from account to account).
  • Leverage effective presentation skills to persuade internal and external clients to execute work that exceeds basic requirements of the brief
  • Develop and maintain the creative direction/vision of assigned brand(s)
  • Lead conceptual development from beginning to end
  • Assist with distribution and management of brand projects, adhering to timelines and estimates.
  • Able to multitask and oversee the quality of multiple tactical initiatives
  • Must be open to travel as needed for client engagements

 

Talent & Knack

  • Minimum of a bachelor’s degree in communications, science, marketing, or related field of study
  • At least 5 years of marketing copywriting experience, including at least 3 years of pharmaceutical, medical, and device writing experience in an advertising or digital agency
  • Experience writing for video, broadcast, and/or trade shows helpful
  • Strong understanding data presentation and extrapolate messages from articles and research papers
  • Ability to think conceptually while writing traditional advertising programs or innovative interactive initiatives
  • Think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions
  • Communicate workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
  • Engage in new business development as needed
  • Knowledgeable about day-to-day brands and quick to learn new products/categories as required