We’re looking for an experienced insights-driven social media strategist to join our team who will report to the VP of Media, working collaboratively across our full-service agency. This person will work with stakeholders in multiple capabilities (creative, digital strategy, analytics, media, and brand strategy) to craft social media strategies, implement content/organic and paid recommendations, and establish best practices for the agency.
Lead client partnership and provide oversight and direction to internal teams (creative, digital strategy/analytics, media, brand strategy) to create social media strategies for pharmaceutical and health & wellness campaigns
Oversee implementation of campaigns, including organic engagement, content calendars, and paid performance on platforms like Facebook, Instagram, Twitter, LinkedIn, and Reddit
Establish campaign KPIs and track, report, and analyze performance insights in relation to owned, earned, and paid initiatives to inform future strategic planning, platform selection, targeting, and content/CTAs
Enhance the organization’s social media capabilities by keeping up to date with social media trends in design, applications, best practices, strategy, and innovation
Provide POVs and feasibility analyses on emerging platforms and technologies, and platform changes to clients
Collaborate with content producers by providing audience insights and platform best practices and specs, and outlining campaign communication objectives to guide creative messaging
Produce social media listening reports and ongoing monitoring of an organization/brand’s competitor’s social campaigns, and provide actionable insights to internal teams and clients
Manage a team of social media planners who manage the day-to-day of social media accounts and paid campaigns, overseeing flighting, budgets, targeting, and optimizations
Pharmaceutical experience is a must
Strong understanding of earned, owned, shared and paid media ecosystem
Strong knowledge of social media channels, including Facebook, Instagram, Twitter, LinkedIn, and Reddit
Experience in paid social platforms, including Facebook Ads Manager, Twitter Ads, Reddit Ads
Experience with social media listening and competitive analyses
Extensive experience in managing complex projects within an agency setting.
Accustomed to working in a fast-paced, collaborative environment.
All Fingerpainters are currently working safely from their homes but we look forward to the day when we can all be back together in our offices. If you have any specific questions on working remotely now or in the future, please feel free to drop us a line in your application.
Fingerpaint is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.