Marketing Automation Associate

Marketing

Conshohocken, PA

Do you have experience working with marketing automation programs? Fingerpaint’s digital team is looking for someone to assist with developing, managing, and optimizing robust data-driven programs. This includes implementing business rule documents, maintaining lists and databases, handling quality assurance testing, and deploying email and SMS messages. If you’re driven by data, a creative thinker, and a resourceful problem-solver, we want to hear from you.


What it takes:

  • Assist with the management of marketing automation programs using platforms such as Marketo, Salesforce Marketing Cloud, etc.
  • Basic working knowledge of HTML for email development
  • Experience implementing business rules
  • Strong understanding of email marketing best practices
  • Analysis and reporting of programs
  • Quality control assurance and end-to-end testing initiatives
  • Management of data, including list hygiene, system integration checks, etc.


Know-how:

  • 2-5 years of hands-on experience with Marketo or comparable marketing automation programs
  • Exceptional analytical ability and critical thinking skills
  • General understanding of digital marketing landscape
  • Basic understanding of HTML
  • Proficient in MS Excel
  • Experience with SMS programs is a plus
  • Experience SQL querying is a plus
  • Marketo certification is a plus
  • Experience with A/B testing is a plus
  • Strong organization and written/oral communication skills
  • Strong understanding of sms marketing best practices is a plus
  • Ability to thrive in a fast-paced, rapidly changing environment


Fingerpaint is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.