1798 is a rapidly growing boutique healthcare advisory firm providing services to the biopharmaceutical, medical device, and diagnostic industries, as well as other organizations in the life science industry such as private equity and venture capital. Leveraging a dynamic mix of experience coming from senior levels of major biopharmaceutical companies, 1798 offers market leading solutions to organizations ranging from start-ups to Fortune 50 organizations.
Founded in 2006, and located in La Jolla, California, 1798 is offering the opportunity to join a high growth company that is well positioned to capitalize on the increasing need for reimbursement and market access expertise in the commercialization of healthcare therapeutic products.
!798 is looking for a skilled and results-driven Lead Digital Strategist to Coordinate our various digital mediums and assist our company in reaching specific goals. The Lead Strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies and ensuring that projects are planned within budget. You will play a pivotal role in growing our business, customer base and improving user experience.
This person will be client facing frequently and needs to be a thought partner to our pod leads and be comfortable doing business development.
This role can be remote
Leads digital strategy across multiple accounts
Leads the development of digital plans, proposals, omnichannel campaign strategies, and tactical plans that satisfy the business goals of the brand
Collaborates with client leads to ensure that digital strategies are properly integrated within larger marketing programs
Champions best practices across all digital channels including paid search, SEO, display media, social media, email marketing, and marketing automation
Performs digital landscape analyses, competitive audits, and target audience analyses for planning and new business opportunities
Stays abreast of new media and digital trends and presents relevant information to digital team and senior leadership
Leads UX strategy and best practices for websites and applications
Oversees the development of sitemaps and wireframes
Measurement and Analytics
Responsible for overall brand measurement, management, and optimizations
Oversees development of effective measurement plans and campaign reports
Structures Test and Control studies when applicable
Leads media plan execution and media management for multiple accounts
Conducts negotiations on behalf of clients during planning and post-approval
5-7 years strategy and/or digital experience with at least 5 years defining digital strategy
Must have client facing experience
Excellent written and verbal communication
Thorough understanding of digital touch points.
Excellent interpersonal skills.
Insightful and perceptive
Understanding of web analytics.
Possess broad knowledge of best digital practices
Strong project and time management skills
Experience with analytical tools
Fingerpaint is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.