Senior Digital Analyst

Digital Strategy

Cedar Knolls, NJ

Do you dig data and have an analytical mind? Fingerpaint’s digital team is looking for a digital marketing analyst to help us measure, analyze, and optimize omnichannel marketing programs for a diverse clientele. This includes evaluating omnichannel campaigns, websites, and mobile apps, as well as analyzing marketing automation and email marketing performance. If you’re driven by data, a creative thinker, and a resourceful problem-solver, we want to hear from you.

 

What it takes:

  • Strategy and foundation building
    1. Support and take part in the development of communication outreach and nurturing strategies for marketing automation and email campaigns
    2. Develop reporting objectives and KPIs to identify trends and evaluate the success of client initiatives and objectives
    3. Establish benchmarks and analyze reporting data to monitor program performance
    4. Experience articulating email campaign structure and analytics findings (written and in person)
  • Reporting and insights
    1. Manage Google Analytics accounts, including tagging, custom segments, goal tracking, etc., across website, email, and media assets
    2. Work closely with the development team to manage, implement, and QA necessary tracking codes and campaign execution across brands, channels, and systems
    3. Manage weekly, monthly, and quarterly reports, leveraging database analysis skills, as well as data visualization and business intelligence tools
    4. Monitor cross-channel marketing campaign performance and website engagement for key clients
    5. Partner with digital strategists to develop actionable insights to maximize engagement and conversion opportunities that align with brand objectives and strategies 
  • Provide support and mentorship for junior analysts

 

Know-how:

  • 7+ years of digital marketing and marketing automation experience
  • Exceptional analytical ability and critical thinking skills
  • Deep understanding of digital marketing landscape
  • Robust working knowledge of marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, and/or HubSpot); certification is a plus
  • Strong background in analyzing campaign data and drawing conclusions
  • Working knowledge of Google Analytics, Google Data Studio, Tableau, Power BI, or any similar tools
  • Expertise in developing lead scoring, nurture, and drip campaigns
  • HTML development skills are a plus
  • Understanding of Google Ads, DoubleClick, and Google Tag Manager is a plus
  • Strong organization and written/oral communication skills
  • Attention to detail is a must
  • Ability to thrive in a fast-paced, rapidly changing environment