Senior Digital Strategist
Digital
Saratoga Springs, NY
Do you have experience developing, driving, and managing strategy across all elements of digital campaigns – and helping to bring them to life? We are rapidly growing and looking for a digital strategist, with a focus on technical implementation and campaign analysis, to join our team in Cedar Knolls. In this role, you will partner with Engagement Strategy to bring structure and technical vision to campaigns that move consumers to take action. You will foster a strong relationship with the development team, guiding technical requirements. You will also help to guide the measurement, analysis, and optimization of live programs. This includes evaluating websites, mobile apps, search, social media, email/direct mail, banner advertising, and video. If you are a creative thinker and a resourceful problem-solver, driven by curiosity, we want to hear from you!
What it takes:
- Leadership & collaboration
- Have a strong passion for technology and innovation
- Possess a strong understanding of – and ability to explain to team members – the technical building blocks involved in bringing a digital project to life
- Collaborate with a multidisciplinary team to help leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to inform the marketing approach
- Contribute to the development of insight-driven pitches, proposals, and POVs
- Executional expertise
- Platform & program knowledge:
- Be comfortable creating and maintaining technical platform architecture diagrams, site maps, and functional/technical requirement documentation
- Develop and manage databases – with support from development team – maintaining data integrity and fidelity
- Proficiency in SQL, relational databases, reporting capabilities of AdWords, DoubleClick, Marketo, Salesforce Marketing Cloud, or equivalent
- Experience in GA, Google Data Studio/Tableau, Excel, and Google Tag Manager
- Understanding of IBM Watson and Brandwatch
- Analytics setup:
- Support Digital Strategist to create campaign projections and provide data metrics that will inform strategy
- Structure Test and Control studies when applicable
- Create structured queries to support reporting and ad-hoc needs
- Monitor performance of queries and optimize where needed
- Manage data transfer into and out of the database
- Monitor connectivity between systems to ensure proper execution and syncs
- Manage analytics accounts to ensure proper segmentation, attributions, and custom reports are created and consistently up-to-date
- Work closely with the development team to manage, implement, and QA necessary website & campaign tracking codes
- Reporting & tagging:
- Establish benchmarks and analyze reporting data to monitor KPIs and program performance based on client objectives
- Produce campaign reports (eg, monthly updates, yearly summaries, and ad hoc requests, including designing dashboards and drafting PowerPoint reports)
Know-how:
- 5+ years of digital marketing experience
- Understanding of qualitative and quantitative research data, with experience transforming data into actionable customer insights
- Understanding of user-experience principles a plus
- Strong organization and written/oral communication skills
- Ability to thrive in a fast-paced, rapidly changing environment
- Experience with paid search a plus
- Healthcare and pharmaceutical experience a plus
Think you’re digitally savvy? Apply today.
