Careers
Brand/Strategy

Senior Brand Strategist

Saratoga Springs, NY

We're looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, questions assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We're seeing someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers. 

In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client's business environment, competitive landscape, brand goals, vision and strategy. You will regularly lead the charge to identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients. 

 

What it takes  

  • Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels 
  • Research: Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities  
  • Insight: A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage  
  • Creativity and innovation: The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms   
  • Teamwork: Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions  
  • Analysis: Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings 
  • Presentation: Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create "yes, and" moments   
  • Literacy: Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc) 
  • Trend-watching: Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc)    

 

Know-how  

  • Entrepreneurial "can do" attitude and a relentless passion for collaboration and innovation   
  • Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives  
  • The ability to translate clients' goals and objectives into actionable and measurable marketing recommendations 
  • Knowledge of marketing/advertising mix (interactive, sales support, traditional, broadcast, experiential, events, etc)  

 

Considerations   

  • Bachelor's degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising  
  • Must have 8 to 10 years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment   
  • Experience in the pharmaceutical and/or medical healthcare industry is a plus  
  • Once we've emerged from this stay-home world, this position will require significant time spent in the Saratoga Springs, New York, home office and regular travel for clients