Careers
Digital

Digital Marketing Manager

Conshohocken, PA

Do you dig data? Do you have a passion for digital marketing? Fingerpaint’s Digital Strategy team is looking for a digital marketing strategist to help us execute, measure, analyze, and optimize omnichannel marketing programs for a diverse clientele. This includes working on websites, mobile apps, search, social media, email, display media, and video. If you’re driven by curiosity, a creative thinker, and a resourceful problem-solver, we want to hear from you.

What it takes:  

  • Ensure best practices are met across all digital tactics including paid search, SEO, display media, social media, and emails 
  • Perform digital landscape analyses, competitive audits, target audience analyses for brand planning and new business opportunities 
  • Collaborate with account, strategy, media and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs 
  • Lead UX strategy and best practices for websites and mobile applications 
  • Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment 
  • Oversee development of effective measurement plans and campaign reports 
  • Drive campaign performance and optimizations with support from team 
  • Present client reports with support from other team members 
  • Stay abreast of new media and digital trends and present relevant information to digital team and senior leadership  

Know-how:  

  • 2 to 3 years’ of experience implementing digital marketing tactics such as email, display media, social, and websites  
  • Strong understanding of digital marketing landscape including paid search and SEO 
  • Firm understanding of user experience principles 
  • Exceptional analytical ability and critical thinking skills 
  • Good to advanced skill level with statistics and Excel 
  • Proven experience articulating analytics findings (written and in-person) 
  • Experience working in pharmaceutical/healthcare marketing a plus 
  • Experience with data visualization tools is a plus 
  • Strong organization and written/oral communication skills 
  • Ability to thrive in a fast-paced, rapidly changing environment