Careers
Digital Strategy

Digital Analyst

Saratoga Springs, NY

Do you dig data and have an analytic mind? Fingerpaint’s Digital Strategy team is looking for a digital marketing analyst to help us execute, measure, analyze, and optimize multichannel marketing programs for a diverse clientele. This includes evaluating websites, mobile apps, search, social media, email/direct mail, banner media, and video. If you’re driven by curiosity, a creative thinker, and a resourceful problem-solver, we want to hear from you.

What it takes:

  • Manage marketing automation programs and email deployment
  • Develop reporting strategies based on client objectives
  • Work closely with the development team to manage, implement, and QA necessary tracking codes
  • Establish benchmarks and analyze reporting data to monitor program performance
  • Provide analysis of email campaign and website activities for key clients (eg, monthly updates, yearly summaries, and ad hoc requests, including designing dashboards and drafting PowerPoint reports)
  • Experience articulating analytics findings (written and in-person)
  • Partner with account and client teams to develop actionable insights that maximize engagement and conversion opportunities
  • Assist with social media listening and reporting activities

Know-how:

  •  1 to 3 years of analytics experience
  •  Exceptional analytical ability and critical thinking skills
  •  General understanding of digital marketing landscape
  •  Experience with analytics (eg, Google Analytics, Adobe)
  •  Experience with social media marketing and social listening
  •  Experience with paid search and marketing automation is a plus
  •  Strong organization and written/oral communication skills
  •  Ability to thrive in a fast-paced, rapidly changing environment