Careers
Digital

Digital Analysts and Strategists

Saratoga Springs, NY

Do you dig data and have an analytic mind? Fingerpaint’s Digital Strategy and Analysis team is looking for digital marketing professionals to help us execute, measure, analyze, and optimize multichannel marketing programs for a diverse clientele. This includes evaluating websites, mobile apps, search, social media, email/direct mail, banner media, and video. If you’re driven by curiosity, a creative thinker, and a resourceful problem-solver, we want to hear from you.

What it takes:

  • Ensure best practices are met across all digital tactics including paid search, SEO, display media, social media, and emails
  • Perform digital landscape analyses, competitive audits, target audience analyses for brand planning and new business opportunities
  • Collaborate with account, strategy, media and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs
  • Support UX strategy and best practices for websites and mobile applications
  • Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment
  • Manage marketing automation programs and email deployment 
  • Develop effective measurement plans and campaign reports based on client objectives
  • Establish benchmarks and analyze reporting data to monitor program performance 
  • Provide analysis of omnichannel campaign and website activities for key clients (e.g., monthly updates, yearly summaries, and ad hoc requests, including designing dashboards and drafting PowerPoint reports)
  • Partner with account and client teams to develop actionable insights that maximize engagement and conversion opportunities

Know-how:

  • Experience implementing digital marketing tactics such as email, display media, social, and websites 
  • Exceptional analytical ability and critical thinking skills
  • General understanding of digital marketing landscape
  • Firm understanding of user experience principles
  • Experience with analytics platforms (e.g., Google Analytics, Adobe)
  • Good to advanced skill level with statistics and Excel
  • Proven experience articulating analytics findings (written and in-person)
  • Experience with paid social, social listening, paid search and marketing automation is a plus
  • Strong organization and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment