Careers
Digital Strategy

Digital Marketing Manager

Conshohocken, PA

Do you dig data? Do you have a passion for digital marketing? Fingerpaint’s Digital Strategy team is looking for a digital marketing strategist to help us execute, measure, analyze, and optimize omnichannel marketing programs for a diverse clientele. This includes working on websites, mobile apps, search, social media, email, display media, and video. If you’re driven by curiosity, a creative thinker, and a resourceful problem-solver, we want to hear from you.

What it takes:

  • Ensure best practices are met across all digital tactics including paid search, SEO, display media, social media, and emails
  • Perform digital landscape analyses, competitive audits, target audience analyses for brand planning and new business opportunities
  • Collaborate with account, strategy, media and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs
  • Lead UX strategy and best practices for websites and mobile applications
  • Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment
  • Oversee development of effective measurement plans and campaign reports
  • Drive campaign performance and optimizations with support from team
  • Present client reports with support from other team members
  • Stay abreast of new media and digital trends and present relevant information to digital team and senior leadership

Know-how:

  • 2 to 3 years’ of experience implementing digital marketing tactics such as email, display media, social, and websites 
  • Strong understanding of digital marketing landscape including paid search and SEO
  • Firm understanding of user experience principles
  • Exceptional analytical ability and critical thinking skills
  • Good to advanced skill level with statistics and Excel
  • Proven experience articulating analytics findings (written and in-person)
  • Experience working in pharmaceutical/healthcare marketing a plus
  • Experience with data visualization tools is a plus
  • Strong organization and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment